pinterest is a social network specialized in sharing images or videos with your followers, being a great attraction to create a Pinterest account for brands and influencers since it allows you to attract segmented traffic with your same interests.
What is Pinterest?
It stands out for being a social network based on hang pins or thumbtacks, as if it were a board, allowing them to be organized as the user prefers, being able to group them into themes, authors and even with our own way of ordering them as we prefer.
In addition to images, pinterest It will allow us to add videos and even links to each publication, making the experience for our followers even more interactive and thanks to this you will increase your strength in Google, since they are usually content that is easily shared.
What is a pin and a board?
Within its ecosystem, this social network has its own language, and therefore uses a function called “pin” which would be the classic “like” of the oldest social networks, and these pins are grouped into one or more boards that would be like the groups of Facebookthus resulting in a much more comfortable and orderly view.
Does Pinterest Business or normal count?
Although it is not necessary to enjoy all the advantages that this social network brings you, it does offer the option of creating a business Pinterest account. The procedure is similar to a normal account, but allowing you to add the name of your company and thus improve your brand image.
within the advantage the following are included:
- You will create nofollow linkswhich paradoxically serves to fight SPAM, but which Pinterest will let you add to each of your posts.
- Visibility of your products/services. Nothing better than a video or a photo so that your potential clients can be attracted by what you offer them.
- traffic increase. As it is very easy to share each pin, it is quite normal that you receive a lot of traffic for your website. In addition, said traffic will be highly segmented, since the pins are grouped by interests.
- Competitor differentiation. Your brand will be different from the rest and closer, because you will be able to create fresh content and try to connect with your followers.
Steps to create your account on Pinterest
- Search Google Pinterest or go to the official link https://www.pinterest.es/
- Click in the upper right corner on «Check in«.
- In the new window that appears, enter an email, password and your age and click on «Continue«.
- If you have Facebook or Google you can skip this step logging in with your associated account.
- Otherwise, you will receive a link in your email that you must press to confirm that you are a real person and not a bot.
- Once inside, you will only have select the language of the web by default you prefer as well as you Username.
- Now another window will appear asking you to choose your home feed to order the pins that best suit your tastes.
- And that’s it, you will see a lot of pins on your wall, that’s completely normal, remember that you can both hide and save the pins that interest you the most.
How to create a Pinterest account from mobile (Android/iOS)
- The first thing you need is to install the app on your terminal:
- Choose an email and password or enter with your Google/Facebook account and in a few seconds you will be able to use Pinterest.